Portfolio

Courtney ScotT

Marketing Professional

Brand Storyteller

Content & Design Strategist

Creative Marketing Specialist

I’m a marketing professional with experience across brand strategy, content
creation, digital marketing, and demand generation. With a background in
both marketing and sales, I understand how to build campaigns that drive
awareness, engage the right audience, and convert.


I’ve led multi-channel initiatives, refined brand identities, and developed
content that performs across digital platforms, social media, print, and email.
My approach blends big-picture strategy with hands-on execution, always
aligned with business goals and audience insight.


I thrive in fast-paced environments, value clarity and consistency, and bring a
results-driven mindset to everything I take on. Whether I’m launching a
campaign or building out a brand’s story, I’m committed to creating work that
resonates and delivers real impact.

About Me

Data-Driven
Marketing &
Sales Impact

170% of assigned sales quota achieved, earning Peak
Performer and President’s Club recognition.


108% growth in LinkedIn followers over 11 months through
data-driven content and engagement.


218% increase in click-to-open rates after implementing a
revamped email campaign strategy.


  • 85% average attendance rate across 50+ client-facing
    webinars, showcasing consistent engagement.
  • Key Achievements & Performance Metrics

Social content designed to increase
engagement and brand awareness,
including custom social media
graphics, promotional visuals, and
digital advertising assets optimized for
various platforms.

Social Media
& Digital
Marketing

Work Samples

Business-to-Business (B2B)

Work Samples

Business-to-CONSUMER (B2C)

Strategic and engaging written content
tailored for various formats, including blog
posts, case studies, white papers, sales
sheets, and ghostwritten articles. Each
piece is crafted to inform, persuade, and
connect with the target audience.

Content &
Copywriting

Work Samples

Visually compelling marketing materials
designed for both digital and print. This
includes brochures, flyers, advertisements,
tradeshow booth graphics, and branded
collateral that align with a cohesive visual
identity.

Graphic &
Print Design

Work Samples

Website and email designs that prioritize user
experience and brand consistency. From
developing engaging landing pages to
creating high-converting email campaigns,
these designs enhance digital presence and
communication.

Web & Email
Design

Work Samples

0.0s

Education &
Certifications

University of Kentucky – Gatton College of Business & Economics

2015

Bachelor of Business Administration (BBA),

  • Marketing & MANAGEMENT
  • Microsoft Office Specialist Certificate (MOS)

Marketing Specialist (Contract)

Double E Workplace Solutions | Sept 2024 - Present


MARKETING MANAGER

NEI Electric Power Engineering | Remote (Littleton, CO) | Mar 2023 – May 2024


MARKETING & PROPOSAL COORDINATOR (I to III)

NEI Electric Power Engineering | Remote (Littleton, CO) | Apr 2021 – Mar 2023


ACCOUNT EXECUTIVE

IMO Health | Remote (Littleton, CO) | May 2019 – Apr 2021


MARKETING ASSOCIATE

IMO Health | Rosemont, US | May 2017 – Apr 2019


SENIOR ACCOUNT COORDINATOR

NCH Marketing Services | Northbrook, IL | Aug 2016 – Dec 2016


ACCOUNT COORDINATOR

NCH Marketing Services | Northbrook, IL | Aug 2015 – Aug 2016

digital
resume

MARKETING & CONTENT

  • B2B Marketing
  • Digital Marketing
  • SEO and SEM
  • Content Strategy
  • Social Media Management
  • Email Marketing
  • Content Creation
  • Copywriting & Editing
  • Brand Strategy
  • Demand Generation
  • Campaign Management
  • Marketing Automation
  • Graphic Design


SALES & LEAD GENERATION

  • Lead Generation
  • Sales Pipeline Management
  • Sales Strategy
  • Cross-Functional Collaboration
  • Upselling & Retention Tactics
  • Client Relationship Building
  • Proposal Development

DATA & ANALYTICS

  • Data Analysis
  • Marketing Analytics
  • Market Research
  • CRM Management
  • A/B Testing
  • Performance Reporting
  • Customer Journey Mapping


EVENT PLANNING

  • Event Marketing
  • Tradeshow Management
  • Paid Advertising (PPC, Social, Display Ads)
  • Project Management
  • Webinar Coordination
  • Budget Management
  • Vendor & Venue Coordination

Skills &
Proficiencies

Courtney Scott

Creative

TOOLS & SOFTWARE EXPERTISE

  • DESIGN & CONTENT CREATION
  • Adobe Creative Cloud
  • Canva

  • WEB & CONTENT MANAGEMENT SYSTEMS
    (CMS)
  • WordPress
  • Wix
  • Squarespace


EMAIL MARKETING & AUTOMATION

  • Mailchimp
  • HubSpot
  • Constant Contact
  • AD & CAMPAIGN PLATFORMS
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Google Ads

  • SOCIAL MEDIA & SCHEDULING TOOLS
  • LinkedIn
  • Meta Business Suite (Facebook/Instagram)
  • X
  • TikTok
  • Hootsuite

COLLABORATION & PROJECT
MANAGEMENT

  • Smartsheet
  • Microsoft Teams
  • Zoom


ANALYTICS & REPORTING

  • Google Analytics
  • Power BI


CRM & ERP SYSTEMS

  • Salesforce
  • Microsoft Dynamics
  • Deltek Vantagepoint

contact

  • linkedin.com/in/courtneyscottcreative/

work with me

Let’s connect!